Check-in. Get points. Take a photo. Become a Mayor. Complete a challenge. Earn a badge. Move up the leardership board. Win! These are just a few terms that you’ll soon be hearing much more. Recently, several start-ups have been making quite a bit of noice about new mobile applications that combine social media features with location of a mobile phone and add in rewards, points, challenges and prizes to make it fun. … Continue Reading
Whether you read newspapers, watch TV, login to Facebook, listen to podcasts, write a review on Yelp or post a tweet, it is still you, the same person with the same likes and dislikes, values, thoughts and ideas. So, why would companies have different marketers with different messages for each of these channels? Yet, all too often I find companies and PR agencies separating the social media and the traditional media worlds. Recent research by marketing management firm Unica published by eMarketer proves it: “Many marketers keep social campaigns siloed”. … Continue Reading
You might have heard about the Google Sidewiki when it launched in September 2009. Google Sidewiki is a browser sidebar that lets you contribute and read information alongside any web page. The internet was buzzing: “Google’s Sidewiki is a Revolution in Social Media” wrote iMedia Connection, “Google Sidewiki could damage corporate brand reputations” PR Week claimed and “SideWiki will change the lives of beleaguered PR folk” wrote The Guardian. Yet, several months later Sidewiki didn’t take off and PR hasn’t changed. … Continue Reading
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A question that will prove harder to answer in the coming decade and will bring along new business and communication challenges.
The Financial Times asked 10 of its writers to “identify an idea that is going reshape the business world in the coming decade.” The thought-provoking predictions published in the FT Weekend Magazine focused on everything from cloud computing to Gen Xers entering the apex of their power and new types of risk insurance on the market. I would like to add one more idea to the list: the simple question of “Where are you from?” won’t have an easy answer. … Continue Reading
As a PR guy, I get excited when an article that I helped to make happen finally appears online. I get even more excited when I see that the article has been shared, retweeted and posted all over social media networks. And now, there is a research that looks into who shares articles and why. It provides a little bit of insight into which articles will spread virally. This fascinating study published by researchers at the University of Pennsylvania and written about in today’s New York Times shows that articles need to create an awe. … Continue Reading
