Getting Second-Tier Bloggers to Write About You

You should not focus solely on mainstream media and a few most visited blogs. Second-tier bloggers deserve your attention. If they like your product, they will become your most vocal evangelists in a way that a journalist or top-tier blogger never would. I spoke about second-tier bloggers and how to reach out to them with one such blogger, Dianna Huff. She is the author of B2B MarCom Writer Blog and a B2B marketing consultant.

When should I send that press release? Does it even matter?

You know how it works. You drafted a press release, the client approved it and you are getting ready to distribute it using one of many wire services. You upload it, select all the options and the time of distribution. When I went through this process last time, I started thinking whether it makes any [...]

White House is now on twitter, Facebook, MySpace, YouTube, Vimeo…

In a similar way Obama transformed political campaigns, he is now transforming the White House. Today, the administration announced on its blog that the White House is now on Facebook, MySpace and Twitter. Within minutes, thousands of people joined these new profiles. When I learned about it and joined Facebook fan page of the White [...]

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Landing a great job - Tips for Success

A colleague of mine, Alan Weatherbee, Director of Recruitment at the Constituency Management Group, sent me these tips on how to successfully navigate through the interview process and land a great job. He allowed me to share these with you. Alan is responsible for hiring for the West Coast offices of three public relations agencies: [...]

Asides

• Robert Niles writes about what the news industry needs to do to survive the meltdown. It is a must read. #
• Internet TV is expanding audience, not cannibalizing it, executives of NBC, CBS and BBC agree http://tinyurl.com/6h6kax #
• Google News picked up an article about United Airlines filing for bankruptcy causing immediate drop in stock price. That's power of Google. Read more. #
• Recession? Not in PR! US public relations firms saw a 7.5% increase in revenue, on average, for the first quarter in 2008 compared to the same period in 2007, according to a survey from the Council of Public Relations Firms (CPRF). #
• The Wall Street Journal has a new web section: JOURNAL WOMEN. It will focus on career, balance and lifestyle. #